The first article provides an in-depth description of big data. The author says that because of big data, there is an abundance of information available to businesses which is a curse and a blessing because it’s hard to sift through all the data to find information that actually matters.
The second article talks about six important metrics for success when using Facebook. Six key metrics are fanreach, organic reach, engagement, storytellers, click-through rate, and negative feedback. These metrics are give insight on your page is performing and the best parts is that they are built in and free to use.
Takeaways:
- You should pick one or two key metrics to monitor customer health, the rest of the data should be used to refine the company’s approach
- Pick metrics based on your company’s area of concern: revenue growth, profitability, customer management, operational efficiency, and risk/fraud
- The negative feedback metric in Facebook is a great tool to utilize. By finding out who unsubscribed or hide content for your page you can compile the data to notice a trend and correct the action
- The engagement metric is also as equally important as the negative feedback, by seeing who, and how many people are responding to your posts it displays how effective your content was
- Viral reach can drastically increase content exposure
Works Cited
Taylor, Nicole Fallon. "Big Data: What Does Your Business Really Need?" Business News Daily. Purch, 05 Nov. 2015. Web. 07 Nov. 2015.
Post, Guest. “The Six Metrics That Determine Your Success On Facebook.” Duct Tape Marketing. 01 Nov. 2015. Web. 09 Nov. 2015
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